Our new head of proposals has a T-shirt pinned to the bulletin board in her office. It says "Keep it pithy!" in bold black letters. And it's pink. You can't miss it. When I started talking to this associate director about writing I could tell she lives and works by the edict on her T-shirt. … Continue reading Lawyer bios: What matters to clients
Get to the point already
Whenever I advocate that lawyers and marketing and business development staff write more like journalists, I evoke a blog post written by Mark Herrmann, Deputy General Counsel at Aon, a London-based global insurance company. In his post, Herrmann explains why he deletes the majority of the legal alerts he receives from big law firms: A … Continue reading Get to the point already
Omit needless words
I don’t know about you, but I don’t like clutter. Stacks of dishes in the sink, piles of mail on the table, toys strewn across the living room floor. It’s a losing battle considering I have two children under age 4 and a husband who fills the top of our dresser with loose change, business … Continue reading Omit needless words
The Writing Habit 