When I was an editor at Crain’s Chicago Business, I sat next to one of the best headline writers in the business. He could sit at his desk all day and spit them out like a gumball machine, the ideas popping into his head, running down his arms, through his fingers and onto the keyboard. Chewy … Continue reading Insert clever headline here
Five reasons people love lists
While skimming news headlines, surfing the web or browsing book titles, you may notice a common writing technique: “Top 10 Ways to Burn Fat,” Seven Habits of Highly Effective People, and 1,000 Places to See Before You Die. The technique is using lists and it’s a quick and effective way to create headlines and organize content in a … Continue reading Five reasons people love lists
The Writing Habit 