When it comes to email marketing, Alyssa Miller often uses herself as a case study to determine which emails clients will open – and which ones they won’t. As Baker McKenzie’s global manager of marketing technology and training, Alyssa has noticed she will spend hours on websites like Self and Prevention clicking on all the … Continue reading Alyssa’s top 6 email marketing tips
The best way to use bullet points
We all have pet peeves, those things that make our blood pressures rise while others just shrug. One of my pet peeves has to do with bullet points. Bullet points? Yes, bullet points. I know the world is filled with more pressing issues like global warming, race relations, and the impact of Brexit, but when … Continue reading The best way to use bullet points
Two writing tips I learned the hard way (but you don’t have to)
There’s nothing quite like getting yelled at in front of other people that makes me want never, ever to make that mistake again. Public humiliation has a way of searing constructive criticism into my head, particularly when that feedback begins with “Cunningham!” and is shouted across a crowded room. “Cunningham! Stop putting two spaces between … Continue reading Two writing tips I learned the hard way (but you don’t have to)
Five reasons people love lists
While skimming news headlines, surfing the web or browsing book titles, you may notice a common writing technique: “Top 10 Ways to Burn Fat,” Seven Habits of Highly Effective People, and 1,000 Places to See Before You Die. The technique is using lists and it’s a quick and effective way to create headlines and organize content in a … Continue reading Five reasons people love lists
The Writing Habit 