When it comes to email marketing, Alyssa Miller often uses herself as a case study to determine which emails clients will open – and which ones they won’t. As Baker McKenzie’s global manager of marketing technology and training, Alyssa has noticed she will spend hours on websites like Self and Prevention clicking on all the … Continue reading Alyssa’s top 6 email marketing tips
Yes, Baker McKenzie is a big global law firm, one of the biggest in fact. And sure, we have won numerous awards, many that would make any parent proud. But so have a lot of other global law firms, so what sets us apart? How do we convince new and existing clients to give us … Continue reading The perfect pitch: Writing a winning proposal
Take a minute and look at your resume or CV. Maybe you haven't updated it in a while and don't even know where it is. But find it, dig it out, and look at it. Take a few minutes to read about yourself. Who you are, where you've worked, what positions you've held, and what … Continue reading What’s missing from your deals lists?
While skimming news headlines, surfing the web or browsing book titles, you may notice a common writing technique: “Top 10 Ways to Burn Fat,” Seven Habits of Highly Effective People, and 1,000 Places to See Before You Die. The technique is using lists and it’s a quick and effective way to create headlines and organize content in a … Continue reading Five reasons people love lists